New Mazda Ads Aim to Change the Game
Courage. Creativity. Conviction. When Russell Wager, CMO of Mazda asked consumers what they thought the brand was about, that was their response. Recently, the automaker has begun a new campaign that is inspired by these three C's and is aimed at conveying how valuable and high-class a new Mazda vehicle is.
The advertising campaign is titled "Game Changers" and illustrates how Mazda isn't your run-of-the-mill car brand, it's something special-- an attribute…